The Influencer Marketing Association

The Influencer Marketing Association (IMA) is an organization that supports and promotes the influencer marketing industry. It brings together brands, agencies, and influencers to establish best practices, share knowledge, and foster collaboration. The IMA aims to enhance transparency and effectiveness in influencer marketing, ensuring that all parties understand the evolving landscape. By providing resources, education, and guidelines, the IMA helps its members navigate the complexities of working with influencers to reach audiences authentically and ethically. Its goal is to elevate the standards of influencer marketing for everyone involved.