Influencer Marketing Association

The Influencer Marketing Association (IMA) is a professional organization that supports businesses and content creators involved in influencer marketing, where individuals with large social media followings promote products or brands. The IMA provides industry standards, best practices, and educational resources to ensure transparency, ethical conduct, and effectiveness in influencer campaigns. Its goal is to foster a trustworthy and well-regulated environment, helping brands and influencers collaborate successfully while maintaining credibility with their audiences.