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outdoor advertising

Outdoor advertising refers to marketing messages displayed in public spaces, intended to reach a broad audience. Common forms include billboards, transit ads on buses and subways, banners, and posters in high-traffic areas. This type of advertising aims to capture the attention of passersby and promote brands, products, or services in a visually impactful way. It is often strategically placed in locations where target customers are likely to see it, making it an effective tool for increasing visibility and awareness for businesses. Outdoor advertising complements other marketing efforts by reinforcing messages in everyday environments.