Outdoor Media Association

The Outdoor Media Association (OMA) is a trade organization representing companies that produce and manage outdoor advertising, such as billboards, transit ads, and digital displays. It supports industry growth, sets standards, and promotes the value of outdoor advertising to marketers and the public. The OMA also collects data and research to demonstrate how outdoor media effectively reaches audiences and enhances brand visibility. Essentially, it acts as a collective voice and resource for those involved in outdoor advertising, fostering industry professionalism and encouraging responsible practices.