Location-Based Advertising

Location-Based Advertising (LBA) is a marketing strategy that delivers targeted ads to consumers based on their geographic location. Using data from GPS, Wi-Fi, or cell signals, advertisers can identify where a person is and send relevant messages or offers, such as a discount at a nearby store or event. This approach helps businesses reach potential customers when they are most likely to visit or make a purchase, making advertising more personalized and efficient. It relies on real-time location data to deliver timely, relevant content to consumers in specific areas.