Mobile Ad Targeting

Mobile ad targeting is a marketing strategy that involves delivering customized advertisements to users based on their behaviors, preferences, and demographics on mobile devices. Advertisers use data such as location, search history, and app usage to identify potential customers and tailor ads accordingly. For example, if you frequently search for fitness-related content, you might see more ads for gym memberships or fitness gear. This approach aims to increase the relevance of ads, improving user engagement and helping businesses reach their target audiences more effectively.