Demand-Side Platforms (DSP)

A Demand-Side Platform (DSP) is a technology that allows advertisers to buy digital ad space across multiple websites automatically and efficiently. It helps advertisers target specific audiences based on data, such as interests or location, by bidding in real-time for ad slots. Think of it as a digital auction house where advertisers bid to show their ads to the right people at the right time, optimizing their advertising spend and campaign effectiveness. DSPs streamline the process, making large-scale, targeted ad buying more accessible and data-driven.