Programmatic Buying

Programmatic buying refers to the automated process of purchasing digital advertising space using technology and data analysis. Instead of negotiating ad placements directly with publishers, advertisers use software to bid on and purchase ad spots in real-time, often through online auctions. This method enables more precise targeting of specific audiences, improves efficiency, and optimizes ad spending by analyzing user data and behavior. Essentially, it allows brands to reach the right people at the right time with less manual effort, enhancing the effectiveness of their advertising campaigns.