Ad Exchange

An ad exchange is a digital marketplace where advertisers buy and sell advertising space in real time. When you visit a website, an automated auction happens instantly, allowing advertisers to bid for the opportunity to show their ads to you. This process helps publishers monetize their content efficiently and ensures that ads shown are relevant to the user. Essentially, ad exchanges connect publishers and advertisers, facilitating quick, automated ad placements that benefit both parties by making the process more dynamic, targeted, and cost-effective.