Real-Time Bidding

Real-Time Bidding (RTB) is an online advertising process that allows advertisers to bid on ad space in real-time. When you visit a website, your browser sends out a request for ad space, and advertisers can place bids within milliseconds. The highest bidder wins the opportunity to display their ad to you, personalized based on data like your browsing history. This system enables efficient use of ad budgets and helps businesses target their audience more effectively. RTB is a key component of programmatic advertising, making digital ads smarter and more relevant to viewers.