OpenRTB

OpenRTB (Open Real-Time Bidding) is a standardized protocol that enables digital advertising buyers and sellers to buy and sell ad space in real time. When you visit a website, OpenRTB helps advertisers quickly and efficiently bid on ad placements aligned with your interests, ensuring relevant ads are displayed almost instantly. It streamlines the complex process of digital ad exchanges, fostering transparency and efficiency in programmatic advertising by providing a common language and data format for all parties involved.