Data Management Platform (DMP)

A Data Management Platform (DMP) is a technology used by businesses to collect, organize, and analyze large amounts of data about their customers and audience. It gathers information from various sources, such as websites and social media, to help companies understand who their customers are and what they want. By processing this data, DMPs enable businesses to create targeted marketing campaigns, improve customer engagement, and make informed decisions about their products and services. Ultimately, DMPs aim to enhance the effectiveness of marketing efforts through better data insights.