Customer Data Platform (CDP)

A Customer Data Platform (CDP) is a technology that collects and organizes customer information from various sources—like websites, apps, and emails—into a single, unified database. This helps businesses better understand their customers by creating detailed profiles based on their behavior, preferences, and interactions. With this comprehensive view, companies can personalize marketing efforts, enhance customer experiences, and make informed decisions to improve products and services. Essentially, a CDP empowers businesses to use their customer data effectively, leading to stronger relationships and improved performance.