customer data platform

A Customer Data Platform (CDP) is a software system that collects, organizes, and unifies customer information from various sources like websites, emails, and social media into a single, comprehensive profile. This enables businesses to better understand their customers’ preferences, behaviors, and interactions. With this centralized data, companies can deliver personalized marketing, improve customer experiences, and make more informed decisions. Think of a CDP as a digital Rolodex that aggregates all customer details into one accessible, up-to-date resource, allowing for smarter engagement and tailored communication.