Real-Time Bidding (RTB)

Real-Time Bidding (RTB) is an automated process where online ad spaces are bought and sold in milliseconds. When a user visits a website, an auction occurs instantly among advertisers to bid for that user's impression based on the user's profile and behavior. The highest bid wins, and the ad is displayed immediately. This allows advertisers to target specific audiences effectively, ensuring that ads are relevant and efficient. RTB operates transparently behind the scenes, making digital advertising more dynamic and tailored to individual users in real time.