Demand-Side Platform (DSP)

A Demand-Side Platform (DSP) is a technology tool that advertisers use to buy digital ad space programmatically. It allows advertisers to automatically bid for and purchase ads in real-time across multiple websites and apps, targeting specific audiences based on data like interests, location, or browsing behavior. Essentially, a DSP helps advertisers reach the right people at the right time, efficiently optimizing their ad campaigns without manual negotiation. It simplifies the process of digital ad buying, making it faster and more precise while maximizing advertising impact.