CTR (Click-Through Rate)

Click-Through Rate (CTR) measures how often people see an online link or advertisement and actually click on it. It is calculated by dividing the number of clicks by the number of times the ad or link was viewed (impressions), then multiplying by 100 to get a percentage. For example, if an ad is seen 1000 times and clicked 50 times, the CTR is 5%. A higher CTR generally indicates that the content is engaging or relevant to viewers, making it an important metric for measuring the effectiveness of online marketing campaigns.