Header Bidding

Header bidding is a digital advertising technique that allows multiple ad exchanges to compete for a website’s ad space simultaneously before the page loads. This process happens in the website’s header code, giving publishers more control and potential for higher revenue, as advertisers bid transparently in real-time. Instead of yielding to a single ad partner, header bidding maximizes competition among advertisers, leading to better prices for publishers and more relevant ads for users. It improves overall ad management efficiency and transparency, benefiting both publishers and advertisers by increasing revenue and ad quality.