CPC (Cost Per Click)

Cost Per Click (CPC) is a pricing model used in online advertising where an advertiser pays only when someone clicks on their ad. Instead of paying for the ad to be displayed (impressions), they pay a set amount each time a user actively engages by clicking. This helps advertisers measure the direct response and effectiveness of their campaigns. For example, if a CPC is $2 and 50 people click the ad, the total cost is $100. CPC is a common way to optimize advertising budgets and focus on generating actual user engagement.