advertising revenue models

Advertising revenue models are strategies used by businesses to earn money by promoting products or services. Essentially, they provide space for ads on their platforms, like websites, social media, or television, and companies pay to display their advertisements. Common models include pay-per-click (where advertisers pay only when someone clicks their ad) and pay-per-impression (where payment is based on the number of views). This allows businesses to monetize their content while giving advertisers exposure to potential customers, creating a mutually beneficial relationship.