AppNexus

AppNexus is a digital advertising technology company that provides a platform for buying and selling online ad space. It connects advertisers looking to reach specific audiences with publishers offering website advertising space. Through real-time auctions, AppNexus helps ensure that ads are delivered efficiently and effectively. Its platform offers tools for data analysis, audience targeting, and programmatic ad buying, making digital advertising more targeted and automated. Essentially, AppNexus acts as a marketplace and technology provider that streamlines the digital ad process for brands and publishers alike.