Ad Inventory

Ad inventory refers to the total amount of advertising space available for sale across various platforms, like websites, apps, or traditional media like TV and radio. This inventory can be measured in terms of space (like banner ads or video slots) and time (like commercial breaks). Advertisers purchase this space to showcase their products or services to target audiences. Managing ad inventory effectively helps publishers maximize their revenue by selling it strategically, while advertisers seek the best opportunities to reach their potential customers efficiently.