Supply-Side Platform

A Supply-Side Platform (SSP) is a technology tool that helps online publishers manage and sell their digital ad space efficiently. It connects publishers’ websites or apps to multiple ad exchanges and demand sources, allowing them to automatically offer their ad inventory to advertisers. This maximizes revenue by enabling real-time bidding, where advertisers compete to display their ads to the right audience at the right time. Essentially, an SSP acts as a bridge, streamlining the selling process and ensuring publishers get the best prices for their ad space while providing advertisers with targeted placements.