Demand-Side Platform

A Demand-Side Platform (DSP) is a technology that allows advertisers to buy digital ad space across multiple websites and apps efficiently. It automates the process of purchasing ads by using data and algorithms to target specific audiences, such as people interested in certain products or services. This way, advertisers can reach their desired customers more effectively and cost-efficiently, while publishers (website owners) sell their ad space to the highest bidding advertisers. Essentially, a DSP acts as a digital marketplace for buying targeted advertising space in real-time.