Cost Per Mille (CPM)

Cost Per Mille (CPM) is a metric used in advertising to indicate the cost of showing an ad 1,000 times. "Mille" is Latin for thousand. If an advertiser pays $200 CPM, it means they spend $200 to have their ad displayed 1,000 times. It helps advertisers gauge the expense of their advertising reach, especially for brand awareness campaigns. CPM is commonly used in digital advertising, such as display ads and social media, allowing marketers to compare costs and optimize campaigns based on how many people they can reach for their budget.