AdFraud

Ad fraud occurs when digital advertisements are manipulated to generate fake views, clicks, or conversions. This deception can be carried out by bots or dishonest actors, aiming to inflate advertising metrics artificially. It causes advertisers to pay for nonexistent or irrelevant engagement, reducing campaign effectiveness and wasting budgets. Essentially, ad fraud undermines trust in online advertising, making it critical for companies to implement measures that detect and prevent these fraudulent practices.