Brand Safety

Brand safety refers to ensuring that a company's advertisements do not appear alongside content that could harm its reputation. This includes avoiding association with controversial, offensive, or inappropriate material, such as hate speech, graphic violence, or misinformation. Businesses prioritize brand safety to protect their image and maintain trust with customers. By using tools and strategies to monitor where their ads are placed, companies work to create a positive environment that aligns with their values and appeals to their target audience. Essentially, brand safety safeguards a brand's integrity in the digital landscape.