Brand Safety Institute

The Brand Safety Institute is an organization dedicated to helping brands and advertisers ensure their advertisements appear in appropriate, trusted environments. It provides training, standards, and resources to help companies avoid places or content that could harm their reputation—such as inappropriate sites or controversial topics. By promoting best practices and awareness, the institute helps brands maintain positive images, reach suitable audiences, and prevent accidental association with harmful or risky content. Essentially, it’s about safeguarding a brand’s reputation by making sure advertising placements are safe and aligned with their values.