Ad Verification

Ad verification is the process of ensuring that online advertisements are displayed correctly, in the right context, and to the intended audience. It confirms that ads appear on legitimate websites, are viewable by real users, and are free from fraud or inconsistencies. This helps advertisers protect their investment, improve campaign effectiveness, and maintain brand safety by preventing ads from showing up alongside inappropriate content or in fraudulent environments. Essentially, ad verification acts as a quality check to ensure digital ads deliver their message as intended and reach genuine audiences.