Private Marketplaces (PMP)

Private Marketplaces (PMP) are exclusive online advertising environments where premium publishers offer their ad space to a select group of trusted advertisers. Unlike open ad exchanges where anyone can buy inventory, PMPs provide more control, transparency, and high-quality placements. Advertisers can access targeted, premium inventory directly from publishers, often through invite-only deals. This setup benefits both parties by ensuring brand safety and better campaign performance. Essentially, PMPs are tailored, secure platforms that connect advertisers with high-value ad space in a more controlled and efficient manner.