Supply-Side Platforms (SSP)

A Supply-Side Platform (SSP) is a technology that helps online publishers manage and sell their advertising space more efficiently. It connects publishers’ available ad inventory to multiple ad exchanges and demand sources, allowing them to maximize revenue by automating and optimizing how ads are sold. SSPs analyze data, set bidding rules, and ensure that the right ads are shown to the right audience at the right time. Essentially, they act as a digital marketplace, enabling publishers to monetize their content effectively while giving advertisers access to targeted audiences.