mobile marketing association

The Mobile Marketing Association (MMA) is a global industry organization that develops standards, best practices, and guidelines for marketing through mobile devices like smartphones and tablets. Its goal is to promote effective, ethical, and innovative mobile marketing strategies that benefit consumers, brands, and service providers. The MMA also facilitates collaboration among companies, shares industry research, and advocates for policies that support responsible mobile marketing growth. Essentially, it helps ensure that mobile marketing efforts are trustworthy, efficient, and aligned with industry and consumer interests.