App-Based Marketing

App-based marketing refers to strategies that promote products or services through mobile applications. Businesses create and run advertising campaigns within apps or develop their own apps to engage users. This can include push notifications, in-app ads, and personalized offers based on user behavior. The goal is to reach potential customers directly on their smartphones, fostering brand awareness and encouraging purchases. By utilizing data from user interactions, companies can tailor their marketing efforts to be more effective and relevant, ultimately enhancing the user experience while driving sales.