AdTech

AdTech, short for advertising technology, refers to the tools and software used by companies to plan, deliver, and analyze digital advertising campaigns. It enables targeted advertising by collecting data on user behavior and preferences, allowing ads to reach the right audiences across websites, apps, and social media. AdTech solutions include ad servers, demand-side platforms, and data management platforms that improve efficiency, optimize ad performance, and measure results. Essentially, AdTech helps advertisers connect with potential customers more effectively while providing users with more relevant ads.