Sponsorship

Sponsorship is a business arrangement where one party provides support—financial or in-kind—to another, often in exchange for promotional benefits. For example, a company may sponsor a sports team or event, providing funds or resources in return for brand visibility, such as logos on uniforms or advertisements. This relationship benefits both: the sponsor gains marketing exposure, while the sponsored entity receives necessary funding or resources to operate and grow. Sponsorship is common in sports, arts, and community events, helping to foster partnerships and enhance visibility for both parties involved.