patronage of athletes

Patronage of athletes refers to the financial or material support provided to them by sponsors, organizations, or individuals. This support can cover training expenses, equipment, travel costs, and living allowances, allowing athletes to focus on their performance without the burden of financial stress. In return, patrons often receive advertising exposure, brand loyalty, or public goodwill associated with successful athletes. This relationship can elevate the athlete's career while enhancing the patron's brand image, contributing to the overall growth and popularity of sports.