Endorsement

Endorsement refers to the act of publicly declaring support for a person, product, or idea. This often occurs in marketing, where a celebrity or expert promotes a brand, suggesting it is trustworthy or desirable. It can also apply to political candidates, where influential figures express their support to boost the candidate's credibility. Endorsements can influence public perception and decision-making by leveraging the endorser's reputation or authority, making them a powerful tool in both commercial and social contexts.