Celebrity Endorsement

Celebrity endorsement is a marketing strategy where a well-known personality promotes a product or service. Brands leverage the celebrity's fame, reputation, and influence to attract customers and build trust. By associating their products with a beloved figure, companies aim to enhance credibility and appeal, hoping that fans will buy what the celebrity endorses. This approach can significantly impact consumer behavior, as endorsements often create a perception of quality and desirability. However, the effectiveness of celebrity endorsements can vary based on the celebrity's relevance to the product and the audience’s connection to them.