The Right of Publicity

The Right of Publicity is a legal concept that allows individuals to control how their name, image, or likeness is used for commercial purposes. This means a person has the right to prevent others from using their identity—like their photo or name—without permission, especially for advertising or profit. It helps protect personal brand and reputation, ensuring that individuals can benefit from their own fame or influence. Violation of this right can lead to legal action against those who exploit someone's identity without consent.