Right of Publicity

The Right of Publicity is a legal concept that allows individuals to control how their name, image, or likeness is used for commercial purposes. This means that celebrities and other public figures can prevent others from using their identity to make money without permission. It protects their personal brand and ensures they can benefit financially from their own fame. In many jurisdictions, this right can be passed on after death, allowing heirs to manage the deceased person's image. Essentially, it safeguards personal identity against unauthorized commercial exploitation.