California Civil Code Section 3344

California Civil Code Section 3344 deals with the unauthorized use of a person's name, voice, signature, photograph, or likeness for commercial purposes. It protects individuals from having their identity exploited for profit without their consent. If someone uses these aspects of a person’s identity without permission, that person can sue for damages. The law also outlines the conditions under which a person can claim damages, ensuring that individuals have control over their own identity in advertising and promotional contexts. This statute helps safeguard personal rights against commercial exploitation.