Publicity Rights

Publicity rights, or the right of publicity, protect an individual's ability to control how their name, image, or likeness is used commercially. This means that famous people, like actors or athletes, can prevent others from using their identity to make money without permission. If someone uses a celebrity's image in an advertisement without consent, it can lead to legal consequences. Essentially, these rights help individuals maintain their personal brand and ensure they profit from their own fame and reputation. It's a legal way to uphold personal privacy and control over one’s public persona.