commercialization of identity

Commercialization of identity refers to the process by which personal traits, characteristics, or cultural aspects are transformed into products or brands for profit. This can include anything from using an individual's unique story or background in marketing campaigns to selling clothing that represents certain identities. While it can empower individuals by giving them a platform, it also raises concerns about authenticity and exploitation. Ultimately, it highlights the tension between personal identity and market forces, as aspects of who we are are increasingly treated as commodities for commercial gain.