Appropriation of Name or Likeness

The appropriation of name or likeness refers to the unauthorized use of someone's name, image, or likeness for commercial purposes, such as advertising. This is a violation of that person's right to privacy, as it can mislead others into believing the person endorses a product or service. The law protects individuals from having their identity exploited without permission, allowing them to control how their name and image are used. Victims of this misuse can seek legal remedies to stop the unauthorized use and potentially receive compensation for damages.