Right of Privacy

The Right of Privacy in Intellectual Property Law protects individuals from unauthorized use of their personal information, identity, or likeness for commercial purposes. This means that businesses cannot exploit someone's name, image, or private information without permission, ensuring that individuals have control over how their personal attributes are used. It safeguards individuals' dignity and personal freedoms, preventing situations where someone profiting from your image or story without your consent could harm your reputation or invade your personal life. This right varies by jurisdiction, with specific laws governing privacy and publicity rights.