New York Civil Rights Law § 50-51

New York Civil Rights Law § 50-51 protects individuals from unauthorized use of their name, image, or likeness for commercial purposes. Essentially, it means that businesses cannot use someone’s identity—like their photo or name—in ads or promotions without permission. This law ensures that people have control over how their identity is used commercially and can seek legal remedies if their rights are violated. It highlights the importance of personal privacy and individual rights in advertising and media, aiming to prevent exploitation of one’s persona for profit without consent.