Rights in Persona

Rights in persona, often associated with the right of publicity, refers to an individual's legal right to control how their name, image, and likeness are used commercially. This means that a person has the exclusive right to profit from their identity and prevent others from using it without permission. For example, a celebrity can stop companies from using their image in advertisements without consent, allowing them to protect their personal brand and financial interests. This right varies by state and can apply during a person’s life and, in some cases, even after their death.