Commercial Use of Personality

Commercial Use of Personality refers to using someone's name, image, likeness, or other distinctive traits for commercial purposes without their consent. This is closely related to the Right of Publicity, which protects individuals from unauthorized use of their persona to sell products or services. For example, if a brand features a celebrity’s likeness in an advertisement without permission, it may violate that celebrity’s Right of Publicity. Essentially, it ensures individuals retain control over how their persona is used commercially, allowing them to profit from their own fame and identity.