Individual Personality Rights

Individual Personality Rights, often associated with the Right of Publicity, protect a person's identity and likeness from unauthorized commercial use. This means that celebrities, athletes, and even ordinary individuals have the legal right to control how their name, image, or persona is used for profit. If someone uses these attributes without permission—like in advertising or merchandise—they can potentially face legal consequences. Essentially, it’s about ensuring that individuals can decide how their personal identity is represented and profited from, safeguarding their dignity and economic interests.