Identity Rights

Identity rights, often referred to as the right of publicity, allow individuals to control how their name, image, likeness, or other personal attributes are used commercially. This means that if someone wants to use your identity for advertising, merchandising, or any other profit-making purpose, they typically need your permission. This right aims to protect individuals from unauthorized exploitation of their persona and to ensure they can benefit financially from their own identity, preventing others from profiting off them without consent. It’s a powerful legal tool for privacy and personal brand protection.